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AI Visibility
Heatmap

Enter your domain and get a colour-coded map of every page on your site — green for pages AI engines cite, red for pages they ignore, with a specific fix for each one.

How to use this tool

Three steps from URL
to actionable page-level fixes.

01
Enter your domain
Paste your homepage URL. The tool fetches your sitemap automatically and pulls up to 30 pages. You'll see results within 20-30 seconds.
02
Read the heatmap
Green tiles are your citation-ready pages. Yellow tiles need work. Red tiles are invisible to AI engines today — these are your highest-leverage fixes.
03
Action the fixes
Each page shows its primary issue and the single most impactful fix. Start with red pages that get high organic traffic — the gap between SEO performance and AEO performance is your biggest missed opportunity.
Why this matters

Most sites have a 60% gap between
SEO ranking and AI citation rate.

Your Google rankings tell you which pages people find. Your AI citation rate tells you which pages AI engines trust enough to quote. These are different lists — and in most sites we've scanned, the overlap is smaller than marketers expect.

A blog post can rank position two in Google for a competitive keyword and simultaneously have zero AI citations for the same query. The reason is structural: Google rewards authority and backlinks; AI engines reward content that directly answers a question in its first two sentences, has clean schema markup, and sits on a domain with consistent E-E-A-T signals.

The heatmap shows both dimensions together. You'll see your highest-traffic pages sitting in the red zone — great for SEO, invisible to AI — and you'll see exactly what to fix on each one. Most fixes take under an hour per page: a BLUF rewrite of the opening paragraph, a FAQPage schema block, or a single author byline addition.

The opportunity here is real. AI engines like Perplexity now handle billions of queries per month in commercial and research categories. A brand that appears in those answers converts at a different rate than one that doesn't. The heatmap is the starting point for knowing which pages on your site are winning that coverage and which aren't.

89%
of sites have at least one high-traffic page with low AI citation potential
3.2x
more citations after adding BLUF structure and FAQ schema to red-zone pages
60%
average gap between a site's SEO performance and AEO citation rate
22 days
average time to measurable citation improvement after fixing structural issues
How AI engines discover your content

The crawl-to-citation pipeline
most sites break at step two.

AI engines don't discover your pages the same way Google does. Understanding the difference tells you exactly why some pages appear in AI answers and others don't, even when both are well-ranked.

1
Crawl access
The engine's bot must be allowed by your robots.txt and can physically reach the page. GPTBot, PerplexityBot, and ClaudeBot are blocked on more sites than marketers realise — often through a catch-all disallow rule left over from a staging environment.
2
Content extraction
The engine parses the HTML and extracts the text content. JavaScript-rendered content that isn't server-side rendered often fails here — the bot sees a blank page. Pages with excessive ad scripts, popup overlays, or broken schema markup also score poorly at this stage.
3
Relevance matching
The engine scores your page against the user's query. Pages that answer the query in the first sentence win over pages that answer it in paragraph four. This is the BLUF problem — and it's the most fixable issue across the sites we scan.
4
Authority check
The engine weighs your domain authority against competing sources for the same query. E-E-A-T signals — author credentials, backlinks, external mentions — determine which source gets the citation when two pages are otherwise equivalent in structure and relevance.
Who benefits most

Built for teams who already
have SEO but need AEO.

SEO managers
You know which pages rank. This shows you which of those ranked pages are missing AI citations — and gives you a prioritised fix list that maps to your existing content calendar rather than starting from scratch.
Content teams
The heatmap makes the abstract concrete. Instead of briefing writers to "optimise for AEO," you can show them the exact pages that need BLUF rewrites, which sections need FAQ blocks, and what the citation gap between you and competitors looks like.
Agency teams
Client reporting gets harder when you can't show AI visibility alongside organic rankings. The heatmap gives you a site-wide AEO overview you can screenshot and include in monthly reports — the kind of visualisation that makes the problem legible to non-technical stakeholders.
How AI engines evaluate page quality

The signals that determine
whether your page gets cited.

Content signals (35% of citation score)
  • BLUF structure — direct answer in sentence 1
  • Answer density — ratio of answers to total words
  • Heading hierarchy — clear H1 → H2 → H3 structure
  • FAQ blocks — explicit Q&A sections with matching schema
  • Definition sections — "what is X" answered plainly early
Technical signals (30% of citation score)
  • FAQPage, HowTo, and Article schema markup
  • llms.txt present and correctly configured
  • AI bots allowed in robots.txt
  • Page speed — LCP under 2.5s for retrieval engines
  • Server-rendered HTML — JS-only content often unseen
Authority signals (20% of citation score)
  • Domain authority and backlink quality
  • Author byline with linked credentials and schema
  • External mentions in credible publications
  • Citation frequency across other AI engines
  • E-E-A-T signals across the full domain
Crawlability (15% of citation score)
  • Sitemap submitted and up to date
  • No broken internal links on key pages
  • No noindex tags on pages intended for citation
  • Canonical URLs set correctly
  • No duplicate content on parameterised URL variants
FAQ

Common questions.

What does the AI Visibility Heatmap actually measure?
How does the tool find my pages?
Why do some pages score low even when they rank well in Google?
How many pages can the tool scan?
How often should I re-run the heatmap?