20 fill-in-the-blank BLUF templates — one for every major content type. Copy the format, fill in your details, and write the page openings that AI engines actually quote. No tool required.
BLUF — Bottom Line Up Front — is a communication principle from military and intelligence writing. The most important information goes first. Supporting context follows. Background and caveats come last.
It maps almost exactly onto how LLMs extract content for citations. When ChatGPT or Perplexity evaluates a passage as a potential answer source, it weights the first 50–80 words 4–8× more heavily than the rest of the page. A page that answers the question immediately gets cited. A page that spends three paragraphs building context before delivering the answer gets skipped.
This doesn't mean cutting depth from your pages. It means leading with the answer, then adding the depth. The same information, in a different order. Use the BLUF Builder to generate three angled versions of any page's opening automatically.
"At our company, we've been passionate about helping businesses grow since 2018. Our team of dedicated professionals works tirelessly to deliver... [3 paragraphs later] ...which ultimately helps you manage invoices faster."
"We help small teams manage invoices in under 5 minutes with automatic payment reminders — so you stop chasing late payments manually. Founded in 2018, our platform integrates with..."
Each template below includes the format, a filled-in example, and the AI query types it performs best for. Copy the format, replace the bracketed placeholders with your own details, and use the output as your page's first paragraph.
[Product name] is a [category] that helps [target user] [primary outcome] by [key mechanism], without [main frustration].
"Notion Cue is an AEO platform that helps SEO professionals track and improve their brand's visibility in ChatGPT, Perplexity and Gemini, without needing to manually test AI queries."
To [achieve outcome], [do action 1], [do action 2], and [do action 3]. This process takes [time] and works for [who].
"To improve your AI visibility score, add FAQPage schema markup, create an llms.txt file, and rewrite your page openings in BLUF format. This process takes 2–4 hours per page and works for any website that allows AI crawler access."
[Tool A] vs [Tool B]: [Tool A] is better for [use case A] because [specific reason], while [Tool B] suits [use case B] better due to [specific reason].
"Notion Cue vs Ahrefs Brand Radar: Notion Cue is better for practitioners who need 14 AEO tools and a full fix list for free, while Brand Radar suits enterprise teams running daily citation tracking at $400+/month."
[Term] is [concise definition]. [One sentence on why it matters]. [One sentence on who uses it or when].
"AEO (Answer Engine Optimisation) is the practice of structuring your website content and brand signals so AI engines — like ChatGPT and Perplexity — cite your brand in their generated answers. It matters because AI-generated answers are now the default response to commercial queries for a growing share of buyers. SEO professionals, brand marketers and content teams use it to ensure their brand appears in AI answers alongside organic rankings."
[Company/client] [achieved specific result] in [timeframe] by [specific action taken], increasing [metric] from [before] to [after].
"The Dress Outlet increased AI-referred sessions by 340% in 90 days by adding FAQPage schema to 47 product category pages and creating an llms.txt file, improving their Perplexity citation rate from 12% to 51% of tracked queries."
This guide covers [topic] including [section 1], [section 2], and [section 3] — everything [target reader] needs to [specific goal].
"This guide covers Answer Engine Optimisation including technical setup (llms.txt, schema, robots.txt), content structure (BLUF, E-E-A-T, FAQ format), and tracking (AEO score, citation monitoring) — everything an SEO professional needs to rank in AI-generated answers."
These templates give you the format. The BLUF Builder generates filled-in versions from your actual page content — direct, benefit-led, and question-led — so you can pick the angle that fits and copy it straight in. No writing from scratch.