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BLUF Content
Templates

Ready-to-use templates for AI-optimised content structure. Each template puts the answer first — the pattern LLMs use to decide what to cite.

Homepage / AboutGeneral
[Brand] is a [category] [business type] that [core value proposition] for [target audience], [key differentiator].Founded in [year], [Brand] [brief origin story / expertise note]. [Supporting detail about product range / geography / scale].
Use on: homepage hero, About page intro, Google Business description, llms.txt description field.
Product / Category PageE-commerce
[Brand] sells [product type] in [size/variant range], priced from [price range], with [shipping/delivery offer].Our [collection name] includes [number] styles across [subcategories]. [Key material/quality note]. [Return policy or trust signal].
Use on: collection pages, category descriptions, product meta descriptions, shopping feed titles.
Blog / Guide PostContent
[Topic] is [definition/direct answer in one sentence].This guide covers [main points 1, 2, 3] and is intended for [audience]. [Why this matters / context sentence]. [Author credential or source note].
Use on: blog post introductions, FAQ answers, knowledge base articles, how-to guides.
Service / SaaS PageB2B / SaaS
[Product] is a [category] tool that helps [audience] [achieve outcome] by [mechanism], starting at [price/free tier].[Differentiating feature 1]. [Key integration or compatibility note]. [Social proof — customer count, rating, or notable client].
Use on: feature pages, pricing sections, landing page hero, app store descriptions.
FAQ AnswerSchema-ready
Q: [Direct question] A: [Answer in one sentence, 15-25 words max].[1-2 supporting sentences with detail]. [Link to related resource or product if relevant]. [Date or version note if time-sensitive].
Use on: FAQ pages with FAQPage schema, support articles, product description accordions.
Comparison / VersusDecision content
[Option A] is better for [use case A], while [Option B] is better for [use case B].[Option A] [key advantage] but [key limitation]. [Option B] [key advantage] but [key limitation]. [Recommendation sentence for typical buyer].
Use on: comparison blog posts, versus landing pages, review content, buying guides.
Why BLUF works for AI

Large language models parse content to find the most directly useful answer to a user query. Studies show that LLMs weight the first 50–80 words of a passage 4–8x more heavily than the rest of the document when deciding whether to cite it. BLUF structure aligns your content with this retrieval pattern — putting the answer exactly where the model looks first.

The templates above follow three rules. The answer comes first. The answer is specific (numbers, names, ranges — not vague generalisations). Supporting detail comes after in a separate sentence or paragraph so the model can extract cleanly.